Advertising

"Not A Morning Person"

P448 Fall Winter 2020 Adv Campaign

Aptly titled "Not a morning person”, P448’s Fall/Winter 2020 campaign showcases the brand’s fresh identity and visual language whilst highlighting its authentic approach by capturing everyday lazy leisure moments in P448 sneakers.

P448’s creative directors have turned to reportage-like images for the brand’s FW20 campaign. Shot in Miami, the campaign perfectly encapsulates the perfect essence and shape of the new Fall Winter 2020/21 Collection, the brand’s expert craftsmanship and meticulous details.

The soft palette backgrounds, the minimal furniture and everyday life objects are meant to evoke nostalgia for a simpler, lazier and more carefree life and to shine the spotlight on the brand’s renewed focus on expert Italian craftsmanship, unexpected details, free-spirited prints and mix and match aesthetic.

Colour and black-and-white images have a raw, serendipitous feel, adding personality to the characters captured in effortless and laid-back poses with the sneakers. The campaign juxtaposes close ups and still-life pictures, or black-and-white and vividly coloured portraits.

Kick back, relax and explore the Fall Winter collection

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