Creatively inspired by the “new normal” environment of living indoors, P448 launches the new Spring 2021 campaign which artistically showcases its sneakers in “rooms” bringing the outdoors inside.
Vibrant and playful, each environment crafts an open-ended yet inviting story of the shoe’s wearer.
Finding joy and inspiration in a multitude of global locations, P448’s Spring 2021 collection resides in a world of its own imagination. Meticulously constructed at miniature scale, each set finds its starting point in the real world––from the Mid-Century pool sides of Palm Springs to the early Surrealist paintings of Italian artist Giorgio de Chirico––while vibrant Pop-inspired colors imbue each setting with a playful and optimistic lifestyle that underscores the brand. Irreverent details such as seemingly larger than life shoes, and rooms filled with sand––a literal interpretation of a beach house––transport viewers out of the realm of reality into a new realm of possibility. Throughout each space, one witnesses a feeling of exuberance; a sense of humor, positivity, and life that is core to P448.
