Miami Shuffle Squad
The Power Of Color
Our spring 2023 campaign is all about fun, color and the energy of a great beat. From Melbourne to Miami, shuffling—a dance style with '80s MC Hammer-esque roots—is having a rave-style resurgence, this time to the tunes of insider electronica.
Identifiable by its bold flashes of color-saturated suede, the Jack Colorwheel collection begs to be set in motion. And that’s exactly what the Los Angeles Bike Polo crew did for our latest campaign.
INTRODUCING
Miami
Shuffle Squad
Miami
Shuffle Squad
Our spring 2023 campaign is all about fun, color and the energy of a great beat. From Melbourne to Miami, shuffling—a dance style with '80s MC Hammer-esque roots—is having a rave-style resurgence, this time to the tunes of insider electronica.
NO STRANGERS TO A FAST PACE, THE MEN AND WOMEN—OFTEN COURIERS OR HIPSTERS BY DAY—WHO MAKE UP THE HARDCOURT POLO GROUP RIDE FIXED-GEAR BIKES WITH HOMEMADE WHEEL COVERS AND MALLETS IN THE URBAN UNDERGROUND VARIANT OF OLYMPIC-STYLE BIKE POLO.
FOLLOW THE GROUP
@anaxpena ⁄ @shewillift ⁄ @lifeof_jesss
@e.vibesxv ⁄ @sina_studios_ ⁄ @tenshi_0
NO STRANGERS TO A FAST PACE, THE MEN AND WOMEN—OFTEN COURIERS OR HIPSTERS BY DAY—WHO MAKE UP THE HARDCOURT POLO GROUP RIDE FIXED-GEAR BIKES WITH HOMEMADE WHEEL COVERS AND MALLETS IN THE URBAN UNDERGROUND VARIANT OF OLYMPIC-STYLE BIKE POLO.
FOLLOW THE GROUP
@anaxpena ⁄ @shewillift ⁄ @lifeof_jesss
@e.vibesxv ⁄ @sina_studios_ ⁄ @tenshi_0
In the 305, P448 made it our mission to uncover the top dancers mastering the cool of the movement's heel-toe slides, stomps and jumps.
What we found:
the @miamishufflesquad doesn't lie.
Shop The SS23 Collection
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Watch The Video
The shufflers' good-times-roll mentality—along with their contagious rhythm—could not capture the spirit of our new season styles better. Turn up the volume, and see for yourself.
CAMPAIGN CREDITS
@perrycurties / @losangelesbikepolo
ReMac: @arts.and.disaster
Matthew Simmons: @mattclicks1979
Bob Degado: @del_gato_bob
@beetleboobs