COLORWHEEL

The Power Of Color

The Power Of Color

Identifiable by its bold flashes of color-saturated suede, the Jack Colorwheel collection begs to be set in motion. And that’s exactly what the Los Angeles Bike Polo crew did for our latest campaign.

Identifiable by its bold flashes of color-saturated suede, the Jack Colorwheel collection begs to be set in motion. And that’s exactly what the Los Angeles Bike Polo crew did for our latest campaign.

NO STRANGERS TO A FAST PACE, THE MEN AND WOMEN—OFTEN COURIERS OR HIPSTERS BY DAY—WHO MAKE UP THE HARDCOURT POLO GROUP RIDE FIXED-GEAR BIKES WITH HOMEMADE WHEEL COVERS AND MALLETS IN THE URBAN UNDERGROUND VARIANT OF OLYMPIC-STYLE BIKE POLO.

DIRECTED BY
@perrycurties / @losangelesbikepolo
ReMac: @arts.and.disaster
Matthew Simmons: @mattclicks1979
Bob Degado: @del_gato_bob / @beetleboobs

CAMPAIGN CREDITS
@perrycurties / @losangelesbikepolo
ReMac: @arts.and.disaster
Matthew Simmons: @mattclicks1979
Bob Degado: @del_gato_bob
@beetleboobs

 

Colorwheel Collection

ColorwheelCollection