FW23 CAMPAIGN
LA RUKA
FW23 - CAMPAIGN
REBOUNDER
FW23 - CAMPAIGN
LA RUKA
FW23 - CAMPAIGN
THIS IS P448 LIVE
Our Fall '23 campaign puts an ear to the sound of the streets of the cities that have the most creative relationships with music.
THIS IS P448 LIVE
Our Fall '23 campaign puts an ear to the sound of the streets of the cities that have the most creative relationships with music.
LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA
Nothing defines subculture quite like music—and a globally iconic city like Barcelona is no exception. Turns out, the City of Prodigies is the latest stop on our world tour, AKA the FW ‘23 campaign.
LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA LA RUKA
Next in the lineup is La Ruka, a Colombian-born, Barcelona-based artist pushing the boundaries of music genres with her rap fusion style. Pulling inspiration from the neoperreo reggaeton subgenre, La Ruka’s emotive storytelling and contemporary rhythms make her a musician to keep an eye (and ear) out for.
True to her love of music fusion, La Ruka’s stylings are amplified by creative collaborators, like radio DJ Kissy Parea, DJ Huex, and music producer Sebastián Villanueva. By mixing their unique talents and genres, they’re innovating in the neoperreo scene.
Just like how her music effortlessly incorporates elements from genres she loves, La Ruka’s FW ‘23 picks embody her musical talents—blending everyday essentials with unexpected prints and textures. Aside from styling our freshest collection, La Ruka has created for P448 an exclusive Spotify playlist of her personal favorite tracks.
Next in the lineup is La Ruka, a Colombian-born, Barcelona-based artist pushing the boundaries of music genres with her rap fusion style. Pulling inspiration from the neoperreo reggaeton subgenre, La Ruka’s emotive storytelling and contemporary rhythms make her a musician to keep an eye (and ear) out for.
True to her love of music fusion, La Ruka’s stylings are amplified by creative collaborators, like radio DJ Kissy Parea, DJ Huex, and music producer Sebastián Villanueva. By mixing their unique talents and genres, they’re innovating in the neoperreo scene.
Just like how her music effortlessly incorporates elements from genres she loves, La Ruka’s FW ‘23 picks embody her musical talents—blending everyday essentials with unexpected prints and textures. Aside from styling our freshest collection, La Ruka has created for P448 an exclusive Spotify playlist of her personal favorite tracks.
Listen up to get in sync with the new season now.
Listen up to get in sync with the new season now.
Our Fall '23 campaign puts an ear to the sound of the streets of the cities that have the most creative relationships with music.
BACK TO P448 LIVE
Our Fall '23 campaign puts an ear to the sound of the streets of the cities that have the most creative relationships with music.
BACK TO P448 LIVE
Our Fall '23 campaign puts an ear to the sound of the streets of the cities that have the most creative relationships with music.
BACK TO P448 LIVE