Press

July 22, 2020

Advertising

"Not A Morning Person"

Aptly titled "Not a Morning Person”, P448’s Fall/Winter 2020 campaign showcases the brand’s fresh identity and visual language whilst highlighting its authentic approach by capturing everyday lazy leisure moments in P448 sneakers.

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July 20, 2020

Product Announcement

Less waste. Less consumption. Same spirit.

Italian footwear brand P448 have launched RE:new, a capsule collection of sneakers made from recycled leather. The project signals the first step the brand are making towards becoming more sustainable. Made with at least 50% natural recycled leather fibre

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April 22, 2020

Store New

P448 opens its first store in Milan.

The sneaker brand P448 is pleased to announce the opening of its first mono-brand boutique in Milan, located in the heart of the Brera district, aiming to celebrate P448’s vision and identity. 

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January 6, 2020

Corporate

Pitti Immagine Uomo Florence 2020

Self-expression reigns supreme with P448’s FW20 collection. From first sketch to final stitch, every collection is made entirely in Italy. This collection is inspired by retro styles of eras gone by, imagined in a contemporary color palette, with texture and print remaining the focus.

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